Does AI Deserve a Seat at the Marketing Table?

Does AI Deserve a Seat at the Marketing Table? A potentially controversial take on the tech takeover Be honest: When you read the title, did you think, “Great, another article complaining that AI is taking jobs.”? What would you say if we told you we used AI to brainstorm this post? Whether you’re a writer, graphic designer or a leader …

Member Spotlight: Carlie McMann

Purpose in Nonprofit Marketing If you step into Cornerstone Coworking on a Tuesday or Thursday, you might spot Carlie and her team designing a compelling fundraising campaign, developing innovative branding strategies, or crafting engaging content for one of the many nonprofits that Magnolia Media Group serves. As co-owner of this purpose-driven marketing agency, Carlie brings passion and creativity to every …

Marketing 101: Where to Start When You Have No Budget

We get it — marketing might feel out of reach when your nonprofit or small business runs on a shoestring budget. But don’t worry, you don’t need a big bank account to make a big impact!  With the right strategies, you can spread the word about your organization, connect with supporters and customers who care and grow and scale without …

How does email help a small business grow?

Are you collecting the email addresses of your customers or clients? Are you offering something of value on your website in exchange for an email address? Are you using email to maintain a relationship with past, present, and future customers? If not, why not? Email is a powerful marketing channel for small businesses, and it doesn’t have to be complicated.  …

How To Use Social Media for Customer Engagement

Part of refreshing your business is taking another look at your social media strategy. It’s not enough to have a profile on Instagram, Facebook, Twitter, LinkedIn, etc., but your accounts need to be active with creative content. Taking a unique approach to each platform will allow your brand to stand out among the rest of those in similar fields. Through …