Marketing 101: Where to Start When You Have No Budget

We get it — marketing might feel out of reach when your nonprofit or small business runs on a shoestring budget. But don’t worry, you don’t need a big bank account to make a big impact!  With the right strategies, you can spread the word about your organization, connect with supporters and customers who care and grow and scale without …

How does email help a small business grow?

Are you collecting the email addresses of your customers or clients? Are you offering something of value on your website in exchange for an email address? Are you using email to maintain a relationship with past, present, and future customers? If not, why not? Email is a powerful marketing channel for small businesses, and it doesn’t have to be complicated.  …

How To Use Social Media for Customer Engagement

Part of refreshing your business is taking another look at your social media strategy. It’s not enough to have a profile on Instagram, Facebook, Twitter, LinkedIn, etc., but your accounts need to be active with creative content. Taking a unique approach to each platform will allow your brand to stand out among the rest of those in similar fields. Through …