How does email help a small business grow?

Are you collecting the email addresses of your customers or clients? Are you offering something of value on your website in exchange for an email address? Are you using email to maintain a relationship with past, present, and future customers? If not, why not? Email is a powerful marketing channel for small businesses, and it doesn’t have to be complicated.  …

2022 Word Reflection from the Cornerstone Team!

Charity: Every year we start fresh, excited and curious for what the New Year will bring. Some people feel like it is just another day. Some people take resolutions seriously. Well, around here, we like to come up with one word that we want to live up to every day for that year. Usually a goal to hold ourselves accountable …

“Relationshipping” – The New Networking

How do you genuinely feel about networking? The suits, the business cards, the sales pitch – it’s all a bit exhausting, don’t you think? Networking feels so scripted to me. You have the same conversations over and over again, you probably have it memorized by now. So when I heard someone say ‘relationshipping’ it stopped me in my tracks. What …