Lawrenceville and Gwinnett County are home to many flourishing small businesses — but it’s no secret that keeping a small business thriving instead of surviving can be a big task, especially in seasons of economic downturn. That’s why we’re not keeping coworking’s benefits to your small business a secret any longer! (Just kidding, it’s never been a secret.) Keep reading …
There is something about fall that feels cozy. The air gets cooler, the colors around us start to change, and many of us look forward to gathering together with friends, family, or coworkers. Food has a way of bringing people together, and fall recipes are some of the best for sharing. Whether you are heading to a potluck, hosting a …
So you’ve nailed down your brand identity. Congratulations — that’s a big accomplishment! You’ve spent the last several weeks, months or maybe even years developing and fine-tuning your vision, mission and target audience. You’ve established your brand personality and determined the best colors, fonts and visual elements to include in your marketing materials. Now what? Do you focus on social …
In-person. Remote. Hybrid. The return to the office in the years following the pandemic has highlighted for many of us the pros and cons of different working arrangements. Some of us adjusted well to the “new normal” of remote work and resisted returning to the morning traffic. Others missed the office community and collaboration — and not having to deal …
Meet Emily Hayes, Senior Editor of Credit Cards at U.S. News & World Report and a valued member of the Cornerstone community. Emily plays a key role in helping people make smart financial decisions by assigning, writing, and editing articles on topics like credit cards, loans, and banking. Her journey into journalism was driven by a love of writing under …
Does AI Deserve a Seat at the Marketing Table? A potentially controversial take on the tech takeover Be honest: When you read the title, did you think, “Great, another article complaining that AI is taking jobs.”? What would you say if we told you we used AI to brainstorm this post? Whether you’re a writer, graphic designer or a leader …
In our fast-paced, goal-driven world, it’s easy to fall into the trap of constantly striving for the next big thing; whether it’s a new job, a perfect relationship, or the next adventure. We often look ahead, thinking that happiness lies somewhere in the future. We tell ourselves “I’ll be happy when…” or “I’ll love my life once I…” (fill in …
We get it — marketing might feel out of reach when your nonprofit or small business runs on a shoestring budget. But don’t worry, you don’t need a big bank account to make a big impact! With the right strategies, you can spread the word about your organization, connect with supporters and customers who care and grow and scale without …
Networking can be a daunting experience, especially if you’re naturally shy or uncomfortable in social settings. However, with a few strategies and mindset shifts, you can transform those nervous jitters into confident connections. Here’s how to go from awkward to amazing in your networking efforts: Shift Your Mindset Instead of viewing networking as a chore, see it as an opportunity …
Remote work isn’t for the faint of heart. It involves balancing the comfort of home with the challenges of avoiding distractions like honey-do lists and household chores. Similarly, working from a coffee shop or coworking space comes with its own set of hurdles. Managing your time and tasks while working remotely can be daunting. To help you navigate these challenges, …
