How does email help a small business grow?

Are you collecting the email addresses of your customers or clients? Are you offering something of value on your website in exchange for an email address? Are you using email to maintain a relationship with past, present, and future customers? If not, why not? Email is a powerful marketing channel for small businesses, and it doesn’t have to be complicated.  …

“Relationshipping” – The New Networking

How do you genuinely feel about networking? The suits, the business cards, the sales pitch – it’s all a bit exhausting, don’t you think? Networking feels so scripted to me. You have the same conversations over and over again, you probably have it memorized by now. So when I heard someone say ‘relationshipping’ it stopped me in my tracks. What …

Women Supporting Women

As we know, March is international Women’s month! Who runs the world?! But really, where would we be without women? Non-existent, literally. But on the other hand, there is at least one woman who has helped mold and shaped you to be the person that you are today. That woman might have been your mom, maybe a teacher, a friend, …

Finding Success Within Your ‘Failures’

How are your New Year’s resolutions going so far? Do you feel a sense of guilt answering that question? I know I do. I came into 2021 strong, I was going to quit Chick-fil-A for lunch, cold turkey  (HAHA!) and I was going to spend more quality time with my kiddo and less time in front of the tv. Now …