As we sit here and reflect on 2022, a lot of mixed emotions come into play. This past year has brought so many happy memories, but also stress, grief, loss, yet gratitude at the same time. Did any of us predict that? Not necessarily, but I think that the words we chose to hold onto last year really helped mold …
Are you collecting the email addresses of your customers or clients? Are you offering something of value on your website in exchange for an email address? Are you using email to maintain a relationship with past, present, and future customers? If not, why not? Email is a powerful marketing channel for small businesses, and it doesn’t have to be complicated. …
