Business

Create a Money-Making Marketing Strategy

Whether you are starting a new business or updating your current one, a marketing strategy is a great way to visualize how you are reaching customers. A study from Smart Insides asked 604 businesses if they have a clear marketing strategy and only 34 percent said theirs is created and implemented. That’s a small percentage…

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Building Effective Relationships at Work

We spend the majority of our lives working. With school then real world jobs, a lot of our time involves interactions with numerous people and hours working as part of a team. Because of this time dedication, it’s important we know our coworkers/team members and are able to build appropriate and effective relationships with them.…

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Overcoming Business Setbacks

It always seems that ‘life’ happens in the most inconvenient times. Your car breaks down when you’re on your way to a meeting, the kiddos get sick right when you’re out of PTO, and my personal reoccuring life moment, your phone dies when you’re alone and nowhere near a charger. These things are extremely stressful,…

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Ted Talks for Business Leaders

When you own a business, you’re not just leading the way for your company, but you’re also seeking leaders to stand with along the way. Not everyone will successfully lead with you or have the best interest for your company, but choosing the right leaders play a key role in the success of your business.…

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Rebranding 101

When you think of good branding, your mind most likely shoots to Nike, Apple, and/or Starbucks. These brands understand the power of a logo and they’ve become iconic for it. Realistically, small businesses like ours will not have the same worldly impact with our branding, but our image affects our current and prospective customers. If…

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