Every November and December we seem to lose ourselves in the holidays. Spending time with family that is in town, cooking for three days straight and endless amounts of eggnog. Event with of the hustle and bustle you cannot let your business fall to the wayside. Here are a few tips on how to keep your business booming through the holiday season.
Keep your marketing strategy strong through the holidays by utilizing imagery in your campaigns. Christmas is a strong emotional season for most people – use that! Find pictures that remind people of their childhood that relates to your product or offer an exclusive deal in the spirit of the Christmas season. Define your identity and sell it through the imagery of your campaigns. Christmas can be commonly viewed as a product heavy season, but it doesn’t have to be that way. If you offer a service, offer exclusive deals on gift certificates through the month of December. We can all list about ten entrepreneurs and small business owners that would kill for a gift certificate for web services for their business or for a six month membership to a coworking space. Fill those needs!
Black Friday and Cyber Monday are not the only days to make big sales for your company during the holidays. Grab onto these last few dates this year to really promote your business and what you offer your audience.
- Super Saturday, December 23rd – offer last minute deals. This is where you will catch your last minute shoppers who are desperate but still looking for a good deal.
- Christmas Day, December 25th – this day is more of an opportunity to build your brand awareness to your target audience. Use this day to fill in those gaps of who you and your business really are.
- New Year’s Day, January 1st – The first day of a new year, is there a better day to launch a new product or service you are offering? Is it not completely ready for sales? That’s ok, tease your audience of the “big, exciting” things coming to them in 2018.
Use these dates to grow your reach and build your brand. Use this holiday season to grow your business not let it just float through until January. We love providing you all with great tips, check back next month for more!
We hope you have a wonderful holiday season and your business thrives this year!